senior marketing expertise, when and where you need it...
Strategic thinking, customer insight and practical delivery to help businesses make better marketing decisions and move forward.
I offer experienced marketing support, guiding you from planning your next steps to executing them effectively. With over 20 years of expertise in branding and marketing leadership across both B2B and B2C sectors, I blend customer-focused strategy, commercial insight, and practical delivery.
Whether you are looking for a fresh perspective, additional senior experience, or someone to collaborate closely with your team, I can help.
shape your strategy...
Not sure where to focus your marketing efforts, or feel like you need a clearer plan? I can help you take a step back, get to know your business and customers, identify the marketing opportunities and work out what really matters. From refining your proposition and positioning to developing a marketing strategy and plan, I'll help bring some clarity and direction to what happens next.
get things moving...
Got a plan but need someone to help make it happen? Whether developing and delivering campaigns, getting a CRM programme off the ground, launching something new or bringing a customer journey to life, I can help get things moving. From strategy and planning through to hands-on delivery, I can provide the support you need to turn ideas into action.
improve marketing effectiveness...
Feel like your marketing could be working harder? You don't always need to start again, sometimes you just need a fresh pair of eyes to help work out what's working, what's not and where there's room to improve. I can help you take a closer look at your current marketing, identify any gaps or missed opportunities and help make better use of the tools, channels, time and resource you already have to get more from your existing activity.
support your team...
Sometimes you need a bit more experience around the table, some extra capacity or someone to take the lead. I can provide senior marketing support on a flexible basis, whether that's fractional marketing leadership, interim cover, mentoring or working alongside your existing team. Think of it as having an experienced marketing partner you can call on when you need them, without necessarily needing someone full-time.
a few things I've helped with...
Every business has different marketing needs. Here are just a few examples of how I've helped clients with different challenges.
Building customer relationships at scale
A property management client was introducing a new CRM system and needed to build its customer communications from scratch. I developed the CRM strategy, including segmentation, customer journeys, automated campaigns, communications and processes, creating a suite of communications that reached their 300,000 tenants. This helped turn the new platform into a practical tool for the team to create relevant, consistent customer engagement.
Creating a brand that stands out
Working with a telecommunications business, I helped create a distinctive brand position that challenged the conventions of the market. We took a different approach to the rest of the industry; putting relationships and communications at the heart of the sales and marketing strategy. This came to life through more engaging events, an industry-first podcast, and making partner feedback central to our approach. The result was a clearer proposition, stronger recognition and a more distinctive presence in the market.
Relaunching a website in eight weeks
When a business needed its website to reflect a realignment of its offering, I helped lead the relaunch from planning and strategy through to content, agency and stakeholder management and delivery. With just eight weeks to get it over the line, I helped bring everything together to deliver a new website that communicated the offering more clearly, supported the wider business change and created better opportunities to generate enquiries.
Supporting teams and strengthening client relationships
I worked alongside an agency's internal team to provide senior marketing support, share experience, offer direction and help keep things moving. Supporting account managers with client strategy and guidance, helping them develop their thinking, challenge ideas and provide strategic advice. It as about bringing an extra level of experience and perspective to both the team and the clients they work with.